A new look AMI store in Te Rapa that officially opened last week (21 August 2014) shows the insurer’s commitment to investing in Waikato, says AMI Waikato-Lakes area manager, Paul Davie.
The freshly fitted-out branch is the second of its kind to open in New Zealand and features iPads, free wireless and an animated ‘life journey’ wall that shows scenarios when different types of cover could become important at certain points during a person’s lifetime.
AMI’s first new concept store opened in Takanini in June and has already been named a finalist in the Best Retail Environment category of The Best Design Awards, which recognises excellence in graphic, spatial, product and interactive design.
Fewer printed materials are offered at both branches to encourage conversations between customers and staff so Kiwis can get the best protection they need. Paul said the store is part of a wider plan to improve how risk expertise is delivered in Kiwi communities, and will be used to test new ways of explaining insurance and help the community to understand the cover they need for different lifestyles.
“AMI is committed to the Waikato – we see huge potential here and we identified Te Rapa as the right place to make this investment in a brand new type of store,” Paul said. “It’s a concept store, which means we’ll be using it to get to know how we can best serve the community and help our customers do business. Features like iPads which link directly to our website and in-wall animations help spark conversations about life stages and the cover that’s appropriate at each one.”
Te Rapa store manager Rob Bretell said the branch also offers staff who are experts in small business insurance, so local entrepreneurs can drop in and ask for advice. “Many people didn’t know where to start when organising insurance for their business,” Rob said. “We can provide advice and underwrite your business on the spot. If it’s complex, we can make a phone call and have an answer back to you straight away.”
For more information about AMI’s new branch:
Craig Dowling – Head of Corporate Affairs
Tel: 09 969 3983/ 021 651 663