IAG NZ’s Need2Know campaign wins again

A campaign created by IAG NZ to help Kiwis understand the changes to home insurance has had a triumphant start to the year picking up two accolades at the annual New Zealand Direct Marketing Awards.

Need2Know, which looks to educate New Zealand homeowners about the switch from actual replacement value to specified sum insurance, was announced winner of the best campaign website and financial services categories at a ceremony held at The Langham Auckland hotel last week (27 February).

From left to right: Richard Joseph, Digital Marketing Manager, Donna Williams, Marketing and Communications Manager - NZI, Liesa Hurn, Partners Marketing Manager - NZI, Anneliese Hillier, Studio Creative Director, and Michael Pryor, GM Strategy & Business Performance.

From left to right: Richard Joseph (Digital Marketing Manager), Donna Williams (Marketing and Communications Manager – NZI), Liesa Hurn (Partners Marketing Manager – NZI), Anneliese Hillier (Studio Creative Director) and Michael Pryor (GM Strategy & Business Performance).

This is the third time the campaign has been awarded an accolade; in July last year it earned a Yahoo! Digital Strategy Award.  It was also recognised by the New Zealand Innovation Council at their 2013 awards as a project that could act as a blueprint for communicating home insurance changes to audiences worldwide.

Richard Joseph, Digital Marketing Manager for IAG NZ, said: “There were more than 300 entrants and 70 finalists, so it was really satisfying that Need2Know could pick up gold in two award categories.  We were up against some very successful and high profile campaigns, so it was great to see IAG being recognised for innovative marketing and effective use of digital.”

The gold awards have taken prize position overlooking our Studio team at our Auckland office on Fanshawe Street.

The gold awards have taken prize position overlooking our Studio team at Fanshawe Street office in Auckland.

To see the full list of NZ Direct Marketing Awards winners for 2013, click here.

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