Samson Samasoni’s comment piece: ‘Insurers helping to tranform Chch’ has attracted dozens of comments since it was published in the South Island’s largest daily newspaper, The Press, on Tuesday with many readers questioning the agenda behind his choice to speak out in defence of the insurance industry’s handling of the Christchurch earthquakes.
Addressing the viewpoint, Samson said: “I think the challenge the insurance industry has with some of its communications is to match the strength of feeling in Christchurch, so with the opportunity to write an opinion piece, I took an approach that perhaps had a more emotional connection.
“There are an awful lot of people, doing an awful lot of good work but so much of it is unrecognised publicly, this was just a small attempt at redressing some of the imbalance.”
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Samson is a former journalist, communications specialist and management consultant and currently works as Communications Manager at the Insurance Council of New Zealand. Prior to this, he lived in Doha, Qatar, where he was Managing Director for UK-headquartered PR firm Bell Pottinger. This followed extensive work throughout the Middle East for management consultancies Bearing Point and Atos Origin, and a stint in the Pacific on a UNDP environment program working in 16 Pacific countries. He began his career as a reporter for The Evening Post in Wellington the early 1980s.